The Pulse
Total reach across every platform, tracked week over week. Nothing here is estimated — it only reflects what's been logged.
Episode log
Every Monday Drop and Friday Night Live, logged separately, with the real numbers from each platform. The table stays clean — expand any row for the full breakdown.
From the RSS.com Episodes tab, Downloads column. This is an all-time total, so the date you checked it matters.
| Show | Date | Title | Guest | YT views | Plays | RSS | Watch (hrs) | Clips | By |
|---|
Episode charts
Monday Drops and Friday Night Lives, plotted separately, built from what's in the episode log. Log more episodes and these fill in.
All-time downloads as of the date you logged them. Older episodes have had longer to collect downloads, so compare episodes of similar age. RSS.com counts every source, including browsers, PodMatch, and the podcast apps. It is a count of downloads, not a sum of Spotify and Apple, and it is never added to them.
Weekly trends
One line for every weekly number you log, so you can see what is rising and what is falling. Each dot is a week you logged. Hover a dot to see it.
A number left at 0 is treated as not logged and skipped, so it never shows up as a drop. Each card compares your newest logged week to the one before it, and to your first week once there are three or more.
Platform numbers
Log this once a week, same day each time if you can. This is what the Pulse and the trend cards run on.
Qualified watch hours: YouTube Studio, Earn tab, Eligibility. Type the number exactly as shown. It is the count YouTube uses for monetization, and it can go down because hours drop off after a year.
Straight from YouTube Studio's "Audience by age and gender" tab, same shape, same numbers. Set the date range to Last 365 days every time. Shorter ranges usually say "Not enough demographic data" for a channel this size.
| Views % | Watch time % | |||
|---|---|---|---|---|
| ♀ F | ♂ M | ♀ F | ♂ M | |
| Total | 0.0 | 0.0 | 0.0 | 0.0 |
| 13-17 | ||||
| 18-24 | ||||
| 25-34 | ||||
| 35-44 | ||||
| 45-54 | ||||
| 55-64 | ||||
| 65+ | ||||
| Week | YT views | YT watch (hrs) | YT impr. | YT subs | Qualified hrs | RSS | IG followers | FB followers | TikTok followers | LinkedIn followers | By |
|---|
Audience Profile
Not a weekly log — this is what you know about your audience from actually running the show, written once and updated only when your read on them genuinely changes. Platforms handles the real platform numbers; this handles what no dashboard can tell you.
Survey Responses
Raw answers from the audience survey, one row per person. Nothing invented, nothing summarized here, just what people actually said.
| Date | Stage | Occupation | What brings them | Decisions | Income | Family | Pays for | Other |
|---|
Creative patterns
Reads your episode log — Monday Drops and Friday Night Lives separately — and looks for what's actually correlating with performance. Grounded in what you've logged, nothing outside it.
Research
Sourced, current information on where podcasting and short-form are actually heading — kept separate from your own data so you always know what's yours and what's outside context.
How this works
Written so anyone taking this over can run it without needing L. Michael to explain it first.
One direction only, nothing loops back. Sponsor Pipeline never touches raw survey answers, it only ever reads what's already sitting in Pulse.
This is FAYEWAY Media's internal numbers tracker. Nothing here pulls automatically from YouTube, Spotify, Apple, or social platforms — every number is typed in by hand, once a week and once per episode. What the app does is turn those numbers into trends, comparisons, and goals so nobody has to hold it all in their head or dig through five different dashboards to know if the show is actually growing.
Two things happen on a regular basis, ideally the same day each week:
1. Log the week's platform numbers — open Platforms, pull the numbers from YouTube Studio, the podcast host dashboard, and each social platform, type them in, hit Log this week.
2. Log any new episode — after a Monday Drop or Friday Night Live goes up, open Episodes, fill in the YouTube / Spotify / Apple / RSS.com numbers for that one episode, attach its thumbnail, hit Log episode.
Which date to use. For an episode, the date is the day it dropped (the Monday or the Friday), not the day you type the numbers in. For the weekly platform numbers, the "Week of" date is the Sunday you log them.
That's the whole job. Everything else on the site builds itself from those two habits.
These four are context, not the priority. YouTube watch time matters most, it's what actually gates monetization. If a week's tight on time, leave these at zero rather than guess.
As of is the date you looked the number up. RSS.com's per-episode number is an all-time total that keeps growing, so every number has to be tied to the day it was recorded. It fills in with today's date when you type the downloads. To refresh an episode later, hit edit on its row and type the new number. The date moves to today unless you set it yourself.
RSS.com counts downloads from every source: browsers, PodMatch, and the podcast apps. That makes it the fullest picture of how many times an episode was accessed. It is not a sum of Spotify and Apple, so never add them together. A zero on Spotify or Apple next to a real RSS number does not mean nobody heard the episode. It means the episode is not being found on those two apps, which is useful to know. Leave the RSS box blank if you haven't checked it, and the episode shows "not logged" instead of zero.
Enter real numbers only, never estimate to fill a blank field, leave it at 0 or empty instead. Log consistently, same day each week if possible, since the trend lines and streaks only mean something if the gaps between entries are even. Use Export backup occasionally, everything lives inside this app only, there's no outside copy unless that button gets used.